Discover how adesso accelerated

digital transformation process of PepsiCo

Connected Customer, Consumer and Companies

KazandıRio for PepsiCo:

Turkey's most comprehensive

and large-scale digital promotion app

PepsiCo, Inc. is a multinational food and beverage corporation headquartered in New York. As tastes, trends and lifestyles have changed over the past 50 years and more, PepsiCo’s willingness to adapt and unwavering focus on consumer needs has transformed it from a snack and soda company into a collection of global brands. However, this laser focus on the consumer can be a constant challenge, particularly in the digital age where consumer expectations are growing ever-higher.

Overview

Despite nine-digit transaction rates in its campaigns, PepsiCo was having difficulties tracking customer data with its existing offline process. It was impossible to record the number, date and time of the participations and nearly just as difficult to measure the impact of the campaigns. This was a big challenge to overcome, particularly in the aggressive and fast-paced FMCG environment.

Challenges

KazandıRio not only takes our promotional agenda beyond the age,

but it will continue to change the rules of the game for our customers and consumers across all channels, with new competencies that will soon become available.

Mehmet Behlil
PepsiCo | Product Owner & Beverage Promotions and Business Partnerships Manager

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1.3M+

Downloads

8.5M+

Gifts Redeemed

75K+

Digitalised Sale Points

The KazandıRio and KazandıRio Business apps have become two of the fastest-growing Azure apps.

  • Effective usage of resources and reduction of costs
  • Elimination of possible fraud
  • Real-time reporting ability
  • Higher consumer engagement
  • Personalized consumer offers
  • Better connected company, customer and consumer

The Results

.NET, Cobol, Java, MSSQL, DB2, Oracle, Native Android (Java+Kotlin), Native IOS (Objective C, Swift), Typescript, React Native, JS

Used technologies

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