PepsiCo, Inc. is a multinational food and beverage corporation headquartered in New York. As tastes, trends and lifestyles have changed over the past 50 years and more, PepsiCo’s willingness to adapt and unwavering focus on consumer needs has transformed it from a snack and soda company into a collection of global brands. However, this laser focus on the consumer can be a constant challenge, particularly in the digital age where consumer expectations are growing ever-higher.
Despite nine-digit transaction rates in its campaigns, PepsiCo was having difficulties tracking customer data with its existing offline process. It was impossible to record the number, date and time of the participations and nearly just as difficult to measure the impact of the campaigns. This was a big challenge to overcome, particularly in the aggressive and fast-paced FMCG environment.
KazandıRio not only takes our promotional agenda beyond the age,
but it will continue to change the rules of the game for our customers and consumers across all channels, with new competencies that will soon become available.
Mehmet Behlil PepsiCo | Product Owner & Beverage Promotions and Business Partnerships Manager
Digitalised Sale Points
The KazandıRio and KazandıRio Business apps have become two of the fastest-growing Azure apps.
Effective usage of resources and reduction of costs